Strategic focus areas

Exxaro’s business strategy is guided by five areas where the group believes it must perform well to claim competitive advantage and provide an attractive investment case. We explain these focus areas below, together with our understanding of each.

Strategic focus area	Implementation	Measure
Ensure Exxaro’s sustainability	Integrated approach to risk management	Risk management part of strategy, business planning and day-to-day operations
	Access to good quality long-term resources	Life of mine
	Responsible, safe operations	Environmental footprint, performance against safety and health objectives
	Regulatory compliance Corporate citizenship	Responsible corporate citizenship footprint. Governance ratings (JSE) and Socially Responsible Investment Index (SRI)
	Healthy balance sheet and financial metrics	Financial performance
	Protected intellectual property Appropriate new technology development	Patent and trademark registrations and protection Technology pipeline aligned with strategy
Protect and build Exxaro’s reputation	Positive stakeholder engagement	Publicity/media coverage. Feedback from stakeholder interaction initiatives
	Representation and fair workplace	Recognition as an employer of choice Legislative and regulatory compliance
	Transparent and compliant reporting	Integrated and transparent reporting of economic, social and environmental performance
	Industry leader in transformation	Compliance with revised mining charter
	Preferred local and export supplier	Feedback from customers
	Living our values and brand	Internal and external surveys
Develop Exxaro’s leadership and people	Develop effective leaders	Leadership interventions, cross-discipline exposure, and management rotation
	Ensure right talent for operational management and growth
	Reward and remunerate for innovation and productivity	Benchmarked remuneration Staff turnover rate Internal recognition awards
	Recognise our people as our strength
Improve Exxaro’s portfolio	Top-quartile performer in peer group Solid performance and growth throughout the commodity cycle	JSE SRI Index rating Return on capital employed (ROCE) comparison to peer group Compound annual growth rate (CAGR) for revenue and net operating profit (EBIT)
	Innovation and technological development supporting Exxaro’s drive for continuous improvement and growth aspirations	Internal capacity and experience of technology resources Research and development (R&D) capacity and progress
	Well-articulated growth strategy with robust and balanced opportunity and project pipeline	Unambiguous growth strategy known to all stakeholders
	Funding capacity to support strategy realisation	Healthy financial metrics External financial support Credit rating
Achieve operational excellence	Consistently achieve annual stretched performance targets Rigorous performance reviews for operations and support services Effective project execution on time and within budget	Physical production performance Market share and reliability of supply
Achieve operational excellence	Low-cost producer	Position on cash cost curve

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