Our brand vision

The Exxaro brand is built on a strong vision – Everything we do and deliver today will allow others to realise their vision tomorrow. At Exxaro, we look beyond the current commodities and operations and see the impact we have on people and the planet. This way of thinking is what drives our essence of “defining possibility”. We believe in the power of people and their ability to explore and shift boundaries which lead to success.

When inspired leaders in any specific field come together, one expects nothing less than greatness. Exxaro is no different. Formed by the merger of some of the biggest achievers in its industry, Exxaro’s leaders aim to build on the successes of their predecessors and push the group to unrivalled success. In short, Exxaro has no equal. It is a progressive, new generation South African organisation which aims to create possibilities for all involved.

Exxaro has a rich heritage of pushing the envelope and setting impeccable standards for others to follow. Exxaro is an organisation that understands it is only as strong as its people. Their passion and imagination is our most valuable asset and helps us to see the opportunities in the future. Not everyone can hold a significant title, but the dynamic working environment at Exxaro offers ample opportunity for all to grow and to develop greater skills. This way, one of the most highly qualified workforces in the country will become the leaders of our industry.

It is through our people that we will deliver on our promise or external expression of our brand essence. They are the ones who have been and still are powering possibility. This brand promise captures the nature of our business and our unique benefit, as a resource business we are the starting point of the value chain and our products affect all industries in one way or another. We power industry and business, and create possibility through striving to ensure that we deliver innovative and sustainable products not only for today, but for the benefit of generations to come. These innovations include safe, enjoyable working conditions for the employees, renewable energy sources for industries and a cleaner environment for everyone in mind.

Creating a successful brand is always a challenge, but overcoming challenges and recognising opportunities is what will make Exxaro one of the greatest South African brands. In our world anything is possible.